We inform you that our shops will be opened in compliance with the measures put in place by the government of each country in order to ensure your own security.
Our priority is above anything else to take part in the shared effort to protect the health of all citizens across the globe.
All our staff remain at your disposal to answer any question you may have. Our customer service is dedicated to you.
Take care of yourself and your beloved ones.”



Used since the beginning of time, gold symbolizes purity and majesty. Gold’s name once originated from the latin aurum; its glow evokes the light of dawn and the sparkling rays of the rising sun. A noble metal, with a grade of 5 on Mohs’ hardness scale, gold is non-oxidizing, which means its shine resists the effects of time.

As pure gold is very malleable, it is always used with an alloy so as to increase its resistance. The alloy also varies pure gold’s natural yellow hue to obtain white, gray or pink gold…

For its creations, the Maison Boucheron uses 18-karat or 750/1000 gold; an alloy composed of 75% pure gold - this ensures that the gold does not change its shape or deteriorate and makes it resist oxidization due to air and water.


Yellow gold

Yellow gold 750/1000 symbolizes fidelity.
This alloy is made up of gold (75%), silver (12.5%) and copper (12.5%).

L’or rose

Pink gold 750/1000 symbolizes love.
This alloy is made up of gold (75%), copper (20%) and silver (5%).

L’or blanc

White gold 750/1000 represents friendship.
This alloy is made up of gold, silver, palladium and rhodium.

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